Retail

Deckers Brand UGG Flagship Retail Store

New York, NY

Overview

Deckers Brand, the global, multi-brand fashion and lifestyle company, established a new flagship store for the UGG brand on the iconic 5th Avenue in New York City. The driver behind the store was to elevate the retail and customer journey with the UGG brand. The flagship store embraces its original roots by highlighting Southern California artists and lifestyle. The new 13,000 sf space serves primarily as a retail store by day, but is flexible to adapt to private and public events at night. This flexibility was embroidered into the fabric of the design approach of the interior design as well as the technology components within the store.

TEECOM’s Solutions

Our team welcomed a collaborative approach with architect Quezada to ensure the acoustical, security, wireless, and telecom systems supported Deckers Brand’s vision and goals. We provided telecom design for wireless network and point of sale system workstations that included gathering requirements from the owner on their standard kit they deliver for their retail stores including background music system, retail POS head-ends, shopper-tracker, and system for counting people entering/leaving the store. During commissioning, our local security lead performed site visits to ensure designs were properly implemented for peak performance. To facilitate the evening events and the day-to-day retail experience, TEECOM’s acoustical team worked closely with the Architect to select acoustical treatments that fit the streamlined look at the ground floor.

Benefit to the Client or Lessons Learned

With any retail space, a safe and secure environment is a top priority to provide the best experience for customers and employees and to protect precious assets and merchandise. The VSS provides full sightline coverage. Our team coordinated with the building landlord to implement cameras back of house and access control systems that allow only authorized personnel to enter the stock spaces on the second floor. Noise control was imperative to provide quality and comfort to customers during the day and to guests at after hour events. The main floor ceiling was successfully treated with a novel innovative product, Armstrong, that is as effective as a standard ceiling tile or spray, but provides a smoother finish and aesthetically blends into the interior design. We also performed a predictive wireless design that provides customers with a strong Wi-Fi signal for mobile devices. Our design avoided costly adjustments of access point positions during construction and post occupancy.